Connect your LoyaltyLion rewards program to Rep AI so your AI assistant can answer shopper questions about points, VIP tiers, and what those rewards are actually worth — right inside the chat. When a customer is signed in to their store account, Rep AI knows their points balance and tier, and can bring them up at exactly the moment they help close a sale.

Once LoyaltyLion is connected, your AI assistant can:

• Answer "how many points do I have?" — Rep AI reads the customer's approved points balance straight from LoyaltyLion

• Recognize VIP tiers — Greet and personalize based on the customer's tier name, for example "Gold member"

• Say what points are worth — You set the value of one point in your Console, and Rep AI states the customer's balance in your store's currency

• Proactively remind shoppers about rewards — Surface the points sitting in a customer's account when they're weighing a purchase or about to leave

• Stay quiet when there's nothing to say — Shoppers who aren't signed in, aren't enrolled in your program, or have no matching loyalty account never get a made-up balance

• Rewards only drive repeat purchases when customers remember them. Rep AI brings the balance into the conversation instead of leaving it buried in an account page.

• Recover abandoning visitors. A reminder that there are points waiting is a strong nudge at the moment of hesitation.

• Increase order values. Customers who know how close they are to a redemption threshold add more to the cart.

• Treat your best customers like VIPs. Tier recognition lets your AI acknowledge loyalty status in its own words.

• Keep answers accurate. Because Rep AI reads live from LoyaltyLion, the balance it quotes is the balance the customer will see.

You'll need:

• An active LoyaltyLion account, with your rewards program launched. LoyaltyLion only serves customer data for a live program, so if your program is still in setup, launch it in your LoyaltyLion admin first.

• Permission to authorize apps on that LoyaltyLion account — the connection uses a secure sign-in, so there are no API keys to copy or store.

• No other loyalty integration connected in Rep AI. Rep AI works with one loyalty program at a time so that every points balance and reward value in a conversation describes the same program.

1. Log into your Rep AI Console

2. Go to Settings in the left sidebar

3. Open the Integrations section

4. Find the LoyaltyLion card under the Loyalty category

1. Click Connect on the LoyaltyLion card

2. You'll be taken to LoyaltyLion's authorization screen, which shows what Rep AI is asking for: permission to view customers

3. Click Authorize

4. You'll land back on the LoyaltyLion page in your Console with a green Connected badge

That's the whole connection — there are no credentials to paste.

On the connected LoyaltyLion page you'll see a Point value section, which tells Rep AI what a single point is worth so it can describe rewards in real money.

1. Under 1 point equals, enter the value of one point in your store's currency

2. The field starts at 1 for a new connection, and accepts values down to 0.01

3. Your change saves automatically — there's no separate save button

For example, if 100 points gets a customer $5 off, set the point value to 0.05. A customer with 400 points then hears that they have $20 in rewards.

Use the Test Power-Up action in the "What's next?" section of the connected page. Sign in on your storefront as a customer who has loyalty points, then open the chat and ask about your points — or trigger the proactive approach on your homepage to see Rep AI bring the rewards up on its own.

When a shopper is signed in to their store account, Rep AI matches them to their LoyaltyLion record by email and picks up their points, tier, and reward value automatically.

A shopper asking directly:

Shopper: "How many loyalty points do I have?" 
Rep AI: "You have 400 loyalty points, which are worth $20.00 in store credit! Your VIP tier is Gold."

Rep AI bringing it up at the right moment:

Rep AI: "Before you go — as a Gold member you have 400 points available, worth $20.00 toward this order. That's a nice reward waiting for you!"

If the shopper isn't signed in, isn't enrolled in your rewards program, or has no LoyaltyLion account matching their email, Rep AI simply won't quote a balance, and the conversation carries on normally — product recommendations and support answers all still work.

The point value is what turns "400 points" into "$20.00". Whenever you change your redemption rate in LoyaltyLion, update the Point value field in Rep AI to match so your AI quotes the same number your checkout will honor.

Rep AI knows the balance and its value; how customers actually spend it is up to your program. Add the mechanics to your AI Instructions in the Training section of the Console, for example:

• "Points are redeemed at checkout by applying a reward from the customer's account."

• "Explain that rewards are issued in $5 increments."

• "Mention that points can't be combined with other promotional codes."

• "Greet VIP members by their tier name and thank them for being a loyal customer."

• "When a VIP-tier customer is shopping, highlight that their status makes this a great time to buy."

• "When a shopper is weighing a product and has loyalty points, mention their balance and what it's worth."

• "If a customer is hesitating or about to leave and has rewards available, remind them as an incentive to complete the purchase."

Q: Do I need to enter an API key? 
A: No. LoyaltyLion connects through a secure authorization sign-in. You click Connect, approve the request in LoyaltyLion, and you're done.

Q: Does Rep AI tell customers what their points are worth? 
A: Yes, once you've set the Point value on the connected LoyaltyLion page. Rep AI multiplies the balance by that value and states the result in your store's currency.

Q: What if I haven't set a point value? 
A: Rep AI still reports the points balance and the VIP tier, and says it doesn't have the currency value rather than guessing a rate. New connections start at a point value of 1, so this is rare.

Q: Does Rep AI count pending points? 
A: No. Rep AI quotes the customer's approved points — the balance they can actually use — so the number it gives matches what LoyaltyLion will let them redeem.

Q: Will Rep AI apply points or redeem rewards at checkout? 
A: No. Rep AI tells customers what they have and what it's worth; customers redeem their rewards themselves through your store's normal checkout process.

Q: Can Rep AI list the rewards available in my catalog? 
A: Rep AI works with the customer's points balance, VIP tier, and reward value. To have your AI describe the specific rewards you offer, add them to your AI Instructions or Knowledge Base in the Training section.

Q: Can I connect LoyaltyLion alongside another loyalty app in Rep AI? 
A: No. Rep AI supports one connected loyalty program at a time, so every balance and value in a conversation comes from the same source. While one loyalty integration is connected, the Connect buttons on the other loyalty cards are greyed out until you disconnect it.

Q: Does the shopper's email have to match exactly? 
A: Capitalization doesn't matter — a customer signed in as Sam@example.com still matches a LoyaltyLion record for sam@example.com. The address itself does need to be the same one on their loyalty account.

Q: What happens when I disconnect LoyaltyLion? 
A: Rep AI stops quoting points, tiers, and reward values, clears the loyalty details it was holding for your shoppers, and frees the loyalty slot so you can connect a different program. If you reconnect later, the point value returns to the default of 1, so set it again to your own rate.

The LoyaltyLion Connect button isn't available

• Another loyalty integration is already connected. Disconnect it first — Rep AI works with one loyalty program at a time.

Authorization fails, or no customer data comes through after connecting

• Confirm your LoyaltyLion program is launched. LoyaltyLion won't return customer data for a program that hasn't gone live.

• Confirm the LoyaltyLion account you authorized with is the one running your store's program.

Points aren't coming up in conversations

• Check that the LoyaltyLion card shows the green Connected badge in your Console.

• Make sure the shopper is signed in to their store account — that's how Rep AI knows which customer it's talking to.

• Confirm the shopper's account email matches the email on their LoyaltyLion record.

• Confirm the shopper is actually enrolled in your rewards program. Customers who are registered but not enrolled are treated as having no loyalty account.

The points value looks wrong

• Check the Point value field on the connected LoyaltyLion page against your current redemption rate in LoyaltyLion. Rep AI calculates reward value from that number.

Connecting LoyaltyLion makes your rewards program part of every shopping conversation instead of a page customers have to go looking for. Shoppers who are reminded what their points are worth are far more likely to spend them — and come back to earn more.

Need help setting this up? Contact our support team through your Rep AI Console, or ask the Rep AI Helper assistant available in your dashboard.