What is the AI Maturity Score?
The AI Maturity Score sits at the top of your Rep AI homepage and shows, at a glance, how fully you've set up and activated Rep across your store. The more of Rep's capabilities you turn on, the higher your score — and the more value Rep delivers for your sales and support.
Think of it as a guided checklist: it highlights what you've already activated, what you haven't yet, and the few high-impact steps that will move the needle most.
How your score works
Your score is made up of points you earn by activating features and completing setup steps. Each step is worth a set number of points, shown as a +points badge next to it. As you activate more, your total climbs toward the maximum.
Your points are grouped into three categories:
Foundation — the essentials that teach Rep about your brand: your AI's personality, tone of voice, logo, and your first integration.
Sales — features that help Rep drive revenue: product-page and search widgets, abandoned-cart recovery, back-in-stock flows, and marketing integrations.
Support — features that help Rep deflect tickets and answer customers: Support Skills, AI email answering, help-center import, FAQ suggestions, and reviewing unhelpful conversations.
You can expand any category to see its individual steps, how many points each is worth, and whether it's already active.
Your maturity tier
As your score grows, you advance through four tiers:
Beginner
Intermediate
Advanced
Expert
Your current tier is shown as a badge next to your score. Each tier reflects how completely you're using Rep — reaching Expert means you've activated the capabilities that top-performing stores rely on.
Seeing how you compare
Below your score you'll see how you stack up against similar stores — for example, "You are ahead of 60% of similar stores. Top performers reach 85%+." This gives you a simple benchmark and a target to aim for.
Taking action
Each step that isn't active yet appears as a task card with:
A short title describing the opportunity
A one-line explanation of what it does and why it matters
A +points badge showing what you'll earn
An action button (such as Configure, Enable Widget, Connect, or Set Up) that takes you straight to the right place to turn it on
Some steps show a New badge when they're a recently launched capability worth trying, and a Not Installed label when they haven't been activated yet.
Steps that need something first
A few steps depend on another setup being completed first. When that's the case, the step shows a short note explaining what's needed — for example, "Connect your Klaviyo integration first" — so you know the exact prerequisite before you can activate it.
Tips for raising your score
Start with Foundation. These steps teach Rep about your brand and make every other feature work better.
Follow the task cards. They surface the highest-impact opportunities for your store, so you don't have to guess where to begin.
Check back regularly. As you activate features and as Rep releases new capabilities, fresh opportunities appear — keeping your score (and your results) climbing.
Why it matters
Most stores only ever use a fraction of what Rep can do — and leave real sales and support savings on the table. Your AI Maturity Score makes that gap visible and gives you a clear, prioritized path to closing it, so you get the full value of Rep without needing a specialist to guide you.