Tracking custom events

You can add custom events to be fired using a JS function that can run and be triggered using Google Tag Manager.

<script>
    event = {{EVENT_NAME}};
   properties = {
  {{JSON_PROPERTIES}}
  };

 (function (w, l) {
    w[l] = w[l] || [];
    var d = {
      et: event,
      d: properties
    };
    w[l].push(d);
  })(window, 'vfAnalytics');
</script>

Sending custom event

<script>
   event = "CUSTOM_EVENT";
   properties = {
      "label" : {{LABEL}},
      "action" : {{ACTION}},
      "category" : {{CATEGORY}},
      "value": {{VALUE}}
   };

   (function (w, l) {
     w[l] = w[l] || [];
     var d = {
       et: event,
       d: properties
   };
      w[l].push(d);
   })(window, 'vfAnalytics');
</script>